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Western Union
Manager, MarketingWestern Union • Buenos Aires, Buenos Aires, Argentina
Manager, Marketing

Manager, Marketing

Western Union • Buenos Aires, Buenos Aires, Argentina
Hace 8 días
Descripción del trabajo

Role Responsibilities

  • Lead Pago Fácils brand strategy and annual 360 marketing plan across all products channels and customer segments.
  • Develop and execute integrated marketing initiatives that drive brand awareness customer acquisition engagement and revenue growth.
  • Oversee the marketing strategy and performance of the Pago Fácil App focusing on user adoption engagement retention and customer experience.
  • Design and implement trade marketing programs in partnership with Commercial teams to maximize impact across the retail network and strategic partners.
  • Lead the development and execution of multi-channel campaigns across ATL BTL digital social media web and app platforms.
  • Manage external agencies and marketing partners to ensure high-quality execution brand consistency and optimal return on investment.
  • Strengthen the customer journey across physical and digital touchpoints identifying opportunities to improve experience and loyalty.
  • Partner with senior leaders across Commercial Finance Product and other business functions to align marketing initiatives with business objectives.
  • Monitor market trends customer insights competitor activity and performance metrics to identify growth opportunities and support strategic decision-making.

Role Requirements

  • Bachelors degree in marketing Business Administration Economics Engineering or a related field. MBA or postgraduate studies are preferred.
  • 5 years of progressive experience in Brand Digital or Commercial Marketing roles preferably within fintech payments digital wallets retail or consumer-focused industries.
  • Demonstrated experience developing and executing integrated marketing strategies that drive business growth and customer engagement.
  • Strong business acumen with the ability to analyze performance metrics evaluate market opportunities and make data-driven decisions.
  • Experience managing cross-functional stakeholders influencing senior leadership and collaborating across multiple business functions.

  • Advanced English proficiency and strong knowledge of digital marketing tools analytics platforms CRM solutions and Microsoft Office applications.
  • Previous leadership experience is preferred and high-potential senior professionals ready to take the next step in their leadership career are strongly encouraged to apply.

Workplace Option

.

BENEFITS AND OTHER DETAILS

You will also have access to short-term incentives multiple health insurance options accident and life insurance and access to best-in-class development platforms to name a few. Please see the benefits below specific to your applicableadditionalrole-specific benefits will be mentioned during your interview process or in an offer of employment.

YourArgentina specific benefits include:

  • Gift vouchers for marriage for birth others.
  • Discounts at universities.
  • Discounts at gyms and shops.
  • Discounts at the language center.
  • 10 days off for non-pregnant mother/father.

OtherDetails

We are passionate about honoring our employees identity and fostering a feeling of commitment is to provide an inclusive culture that celebratesthe unique backgrounds and perspectives of our global teams whilereflectingthe communities weserve. We do not discriminate based on race color national origin religion political affiliation sex(including pregnancy) sexual orientation gender identity age disability marital status or veteranstatus. The company will provide accommodation to applicants including those with disabilities duringthe recruitment process following applicable laws.

#LI-Hybrid

Estimated Job Posting End Date:

0

This application window is a good-faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.


Required Experience:

Manager


Employment Type : Full-Time
Experience: years
Vacancy: 1

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Manager, Marketing • Buenos Aires, Buenos Aires, Argentina

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