A day in the life :
As an Account Director, you’ll be responsible for working with clients in the B2B, Consumer Services, CPG / Retail, Fashion, Lifestyle / Ecommerce or Enterprise space. You’ll have a broad and varied background with hands-on experience across many digital marketing channels and tools. This role will work to drive performance through integrated marketing tactics across paid, owned and earned channels. Through a deep understanding of the client’s business, the Account Director will guide and counsel clients on how marketing tactics can drive business outcomes. The Account Director will lead teams of highly-talented marketers by working closely to optimize their efforts and provide guidance, enforcing pivots when necessary. Additionally, you’ll demonstrate exceptional leadership by gaining trust and providing unmatched strategic insight to their account teams. This is an exciting role for a seasoned digital marketer seeking an opportunity to lead innovative marketing campaigns.
Key Responsibilities :
- Employ AI technologies to enhance and optimize business processes
- Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
- Client-centric Communication : Establishes a strong relationship with client key decision makers by hosting monthly one-on-one check-ins to gauge sentiment, solicit feedback and share additional opportunities
- Marketing Strategy : Guides the account team with a comprehensive strategy across paid, owned and earned channels to meet or exceed client business objectives; Demonstrates proficiency in media planning, including the connection of a client’s product, audience and media
- Data-driven Insights : Leverages data and analytics to identify strategic opportunities; Translates learnings into clear and concise reporting with actionable next steps
- Measurement Frameworks : Uses overlapping datasets to find the truth and make better marketing decisions; Prioritizes business metrics to guide strategy, decisions and budgets; Leverages platform or attribution metrics to inform tactical daily optimizations; Uses incrementality to validate when needed
- Client Retention : Leads the contract renewal strategy, presentation and proposal development alongside the Account Manager to extend client partnerships; Reviews and analyzes client contracts on a regular basis to ensure goals are on target
- Service Expansions : Works with the Account Manager and the internal account team to identify additional strategies to improve performance and expand client partnerships
- Client Portfolio : Manages a diverse set of clients totaling a minimum of $175K in monthly recurring revenue
- Team Coaching and Development : Leads by example and practices servant leadership; Delivers timely, specific feedback to account team members to up-level existing client services
- Responsible for other tasks and projects as assigned by Client Services department leadership, as needed
Role Requirements :
Bachelor's Degree in Marketing, Communication or related discipline8+ years digital marketing experience in strategic planning, consumer insights, digital integration and client services, ideally in a digital or media agencyProven track record of delivering high customer satisfaction scoresExtensive CRM or Marketing Operations platform experience required (e.g., Salesforce, Shopify, Hubspot)Experience speaking to business-level metrics such as LTV : CAC, MER, etc.Campaign leadership skills for end-to-end campaign development including strategy, segmentation, targeting, etc. in a multi-channel environmentAbility to quickly build rapport and develop relationships with executive-level points of contactDesire to work in a role that functions as both a marketing consultant and a business consultant for clientsHighly dependable, self-starter, high energy, positive attitude with good organization, and time management skillsEntrepreneurial spirit with a passion for problem-solving, continued learning, and personal developmentKey Performance Indicators (KPIs)
8.8 Average Client NPSMost Important Things (MITs)
Team Coaching and DevelopmentMarketing Strategy, Development and ExecutionClient Retention and Client Revenue GrowthPower Digital’s people and culture are at the core of our success. We are an Equal Opportunity Employer and value diversity in backgrounds and experiences. We do not discriminate on the basis of protected characteristics, and inclusion is everyone's responsibility.
Please note : this listing may be used to build a talent pool for current or future openings. If your skills align with a role and an opening arises, our recruitment team will reach out. For authenticity, Power Digital does not charge any application, processing, or training fee. Always apply via the official careers page : https : / / powerdigitalmarketing.com / company / careers /
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