Meta / TikTok Media Buyer

Job Title : Meta / TikTok Media Buyer

Employment Type : Full-time; Remote

Schedule : US Time zone

Industry : Beauty

Role Overview :

As a Media Buyer, you will be responsible for managing and scaling paid social campaigns on Meta (Facebook / Instagram) and TikTok. You’ll combine analytical rigor with creative insight to test, optimize, and scale campaigns that acquire customers efficiently while maximizing ROAS and overall LTV. This is a highly strategic and hands-on role where you’ll collaborate closely with our creative, influencer, and growth teams to deliver results.

Key Responsibilities :

• Plan, launch, and optimize paid social campaigns on Meta and TikTok with a focus on customer acquisition and revenue growth.
• Continuously A / B test creatives, copy, audiences, and bidding strategies to maximize performance.
• Monitor campaign performance daily, adjusting targeting, budgets, and creatives for optimal results.
• Work closely with the creative team to provide feedback on ad concepts and ensure alignment with performance goals.
• Develop reporting dashboards and deliver actionable insights to leadership.
• Stay ahead of platform changes, algorithm updates, and emerging ad formats on Meta and TikTok.
• Manage budgets effectively to ensure spend aligns with growth targets and profitability goals.
• Collaborate with cross-functional teams (influencer, affiliate, retention, CRO) to create a full-funnel marketing strategy.

Requirements

Qualifications :