Responsibilities
- Develop, refine, and ensure frameworks, processes, and policies related to brand are adhered to and hold members of the organization strictly accountable.
- Use a range of tactics to drive from awareness to conversion.
- Manage significant annual budget and member forecast including media spend allocation.
- Manage relationships with media agencies and vendors.
- Establish clear guidelines for brand identity and ensure brand consistency across all outlets.
- Ensure the quality and effectiveness of brand content.
- Build and effectively manage the senior leadership team for the Marketing function.
- Define and drive our Digital Marketing strategy.
- Partner with Finance, Analytics and Data Science to define and measure success.
- Analyze marketing performance reports and make proactive recommendations for changes.
- Lead the overall tracking, forecasting and communication of related success metrics.
- Establish required levels of competency and governance processes to ensure others can operate independently while adhering to strict quality standards.
- Drive and push the limits of creativity with everyone in the organization, ensuring that we’re always challenging the upper limits of what we can do to amplify our brand and embark on forward-thinking marketing campaigns.
Qualifications
Basic Qualifications
Bachelor’s degree10+ years of marketing experienceStrong analytical skills and experience weaving data and customer insight into innovative strategiesProven track record of success in brand building and brand managementDeep experience of leading a senior marketing team through establishing a clear direction, developing and empowering a team, and auditing performance to ensure consistent executionPreferred Qualifications
An MBA or equivalent Master’s degree is a plusProactive and solutions orientedExhibits excellent judgmentHas relentlessly high standardsThinks strategically, but stays on top of executionExpects and requires innovation of her / his teamChief Artificial Intelligence Officer - (CAIO)
TMT
EXPANSION PEOPLE
About the role
We are seeking a high-caliber Digital Marketing Lead to work alongside our Founder & CEO to systematize our go-to-market efforts, own our social media, and tell the story of our business. This is NOT a “weekly social media posting role” but rather a pathway to becoming a...
Chief Marketing Officer
Spreetail propels brands to increase their ecommerce market share across the globe while improving their operational costs. Learn how we are building one of the fastest-growing ecommerce companies in history : We're looking for a Marketing Project Manager with experience in...
We are seeking a high-caliber Digital Marketing Lead to work alongside our Founder & CEO to systematize our go-to-market efforts, own our social media, and tell the story of our business. This is NOT a “weekly social media posting role” but rather a pathway to becoming a...
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