Growth Marketer - Demand Generation & Outbound Marketing Specialist – Remote

RoverPass, the ultimate reservation software, makes the reservation process easy to manage by streamlining your day-to-day operations and provides the most comprehensive set of campground management features to help owners save time and money. Take reservations instantly online and automatically track your availability for each site at your property. With RoverPass, you get more bookings, save time, and grow your business.

Position : Growth Marketer (Outbound / ABM)

Location : Remote – LATAM preferred for time zone alignment

Type : Full-Time Contract / Retainer

About the Role

We are seeking a hands-on Growth Marketer to design and execute outbound campaigns targeting senior IT decision makers at mid-market companies. The role requires full ownership of execution — from targeting and sequences to content creation, campaign management, and performance reporting.

This is an exciting opportunity to join a fast-paced environment where you will work closely with leadership, but be trusted to operate independently and drive measurable results.

What You’ll Do

Outbound Campaigns

Build and maintain targeted account lists (Apollo, Clay, ZoomInfo).

Create and run LinkedIn outreach sequences targeting CIOs and IT leaders.

Write and manage cold email sequences (Instantly, Apollo, etc.).

Implement direct mail tactics or creative outreach to secure meetings.

Content & Campaign Assets

Produce practical, high-value assets (playbooks, guides, checklists) for outreach and nurturing.

Leverage personalized formats (short videos, one-pagers, briefs) tied to CIO pain points.

ABM & Retargeting

Use website deanonymization tools (Rb2B, Vector, Clearbit Reveal) to identify anonymous visitors and trigger follow-ups.

Run smart retargeting campaigns for ICPs visiting solution, pricing, or integration pages.

Optimization & Reporting

Track KPIs, attribution, and pipeline impact.

Continuously test, iterate, and optimize campaigns based on booked meetings and engagement.

Must-Have Requirements

Proven B2B outbound experience targeting VP / C-level decision makers in mid-market companies.

Mastery of LinkedIn automation tools (LinkedHelper, Waalaxy, Expandi, PhantomBuster).

Strong email sequencing & copywriting skills (Apollo, Instantly, etc.).

Skilled in data enrichment (Apollo, Clay, ZoomInfo).

Familiarity with ABM / deanonymization tools (Rb2B, Vector, Clearbit Reveal).

Advanced English communication skills (spoken & written).

Independent campaign execution across multiple channels.

Nice-to-Haves

Prior B2B SaaS experience.

Experience engaging IT leaders / CIOs directly.

HubSpot knowledge (CRM, automation).

Experience with AI marketing tools (ChatGPT, Claude, etc.).

What We Offer

Competitive contract compensation , aligned with experience and skills.

Performance-based bonuses tied to meeting generation, pipeline impact, and campaign results.

Paid vacation & local holidays to ensure work-life balance.

Clear career growth path :

Opportunity to own and lead a significant portion of the marketing function (e.g., Demand Generation).

Build and manage your own team of freelancers / junior marketers over time.

Gain exposure working side-by-side with senior leadership (Fractional VP & CMO).

Remote flexibility with stable client assignments.

Exposure to cutting-edge outbound, ABM, and AI-powered marketing strategies .