Ecommerce Product Manager w / a Sense of Humor

At Shinesty, our mission is to force the world to take itself less seriously. We make people laugh first and sell second. Our mothers don’t always approve of what we do, but the millions of people we’ve entertained over the years do.

We’re looking for a technical and analytical Digital Product Manager to own and optimize Shinesty’s digital storefront. This person will act as the product owner of Shinesty.com , driving the product roadmap, prioritizing the backlog and working cross functionally to increase conversion, AOV, and customer satisfaction.

Over the next year, this role will play a pivotal part in Shinesty’s migration from a headless architecture to a Shopify Plus theme, ensuring a seamless transition that balances performance, flexibility, and brand experience. They’ll work closely with developers, marketing, and merchandising to ensure features ship on time, bugs are squashed quickly, and the site experience continues to improve through A / B testing.

Requirements

Essential Duties and Responsibilities

Conversion Rate Optimization (CRO) & Experimentation

• Propose, design, and manage A / B and multivariate tests across site experiences.
• Use tools like StatSig, GA4, and heatmaps to analyze performance and customer behavior across traffic sources and devices.
• Translate insights into actionable site updates and scalable best practices.

Digital Roadmap & Feature Management

Cross-Functional Collaboration & Launch Execution

Performance Analytics

Process & Tooling

Evaluate new integrations and technologies that improve performance, UX, or workflow efficiency.

Competencies & Culture Fit

You bring :

Must-Haves

Deep understanding of Shopify Plus (themes, limitations, and best practices)

High accountability and attention to detail- you own outcomes, not just tasks

Preferred Skills

Benefits