Job Title : Graphic Designer (Performance-Driven Meta Creative)
Job Type : Full-time / Freelance / Remote
Work Hours : PST
Job Overview :
We’re helping a fast-growing DTC client in the wellness space hire a Graphic Designer fluent in performance-driven creative for Meta platforms. This role is for someone who understands how to stop the scroll, drive conversions, and strike the balance between brand storytelling and direct-response impact. If you thrive in fast-paced eCommerce environments and love designing high-performing visual content, this is for you.
Responsibilities :
- Design high-performing ad creatives for Meta platforms — including static ads, carousels, Reels overlays, UGC-style edits, and story assets
- Collaborate closely with media buyers and performance marketers to iterate and optimize based on ROAS and engagement data
- Maintain and elevate brand visual identity while adapting to evolving trends on Meta
- Concept and execute both brand-forward and conversion-focused visual assets
- Design additional marketing materials as needed (landing pages, email graphics, etc.)
Requirements
2–5 years of experience in digital design, with a strong portfolio of Meta-specific adsProven success designing performance creatives that drove revenue or KPIs on Facebook / InstagramDeep understanding of ad creative trends, hooks, and visual cues that work on MetaProficiency in Adobe Creative Suite (especially Photoshop & Illustrator), Canva, and / or FigmaBonus : experience editing short-form video, Reels / TikToks, or UGC-style contentStrong communication skills and ability to turn data into design decisionsNice-to-have :
Worked with DTC, e-commerce, or wellness / beauty brandsDesigned for split-test variations (headline / image changes, CTA tweaks)Partnered directly with growth marketers or creative strategistsCreated templates or modular design systems for faster asset production