Sales Development Representative

About the Role

We are seeking a motivated Sales Development Representative (SDR) with strong knowledge of the construction industry to join our growing sales team. This role is focused on identifying, qualifying, and engaging with contractors primarily in Division 9 (flooring, drywall, finishes) and Division 3 (concrete) to generate high-quality sales opportunities. You’ll be using tools like HubSpot, Apollo, Gong, and dialers (Nooks, Orum) to drive outbound engagement and build customized outreach strategies.

Responsibilities

• Research and identify qualified prospects within the construction industry.
• Execute outbound prospecting via calls and email sequences to contractors and decision-makers.
• Qualify accounts and contacts based on project scope, company size (10–50+ employees), and key decision-makers (CFO, CIO, CEO, estimators).
• Customize and refine email sequences to increase engagement.
• Use HubSpot and Apollo for outreach, and leverage dialers such as Nooks or Orum for efficient calling.
• Review calls and pipeline activity to continuously improve performance.
• Perform data enrichment and cleansing to maintain accurate records.
• Overcome challenges where clients may have limited digital presence (weak websites, minimal LinkedIn activity) by finding alternative ways to qualify leads.
• Collaborate with the sales team to identify multiple points of contact within organizations and expand account penetration.

Requirements

Experience in the construction industry with understanding of project costs and assumptions.

Proven cold calling skills with the ability to engage contractors and decision-makers.

Strong English communication skills, reading, speaking, and writing.

High attention to detail with a process-driven approach.

Experience in account qualification and building outreach strategies.

Ability to manage and clean prospect data.

Preferred Qualifications

Experience selling into Division 9 or Division 3 contractors.

Familiarity with SaaS or construction technology solutions.

Experience customizing outbound email sequences for higher response rates.

Prior use of tools such as HubSpot, Apollo, Orum, or Nooks.

Benefits

Hireframe provides nearshore and offshore staffing solutions, operating as a remote-first organization with team members located in the United States, Mexico, and the Philippines. Our robust benefits package includes :

Permanent remote work flexibility

Paid Time Off

Health Maintenance Organization (HMO) coverage

Annual performance bonuses

Dedicated coaches offer an extra channel of support and skill-building

Opportunities for professional growth

At Hireframe, we cultivate a supportive environment that fosters professional development and success, ensuring our team members thrive in their careers.

Learn More

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