Digital Marketing Lead

About the role

We are seeking a high-caliber Digital Marketing Lead to work alongside our Founder & CEO to systematize our go-to-market efforts, own our social media, and tell the story of our business. This is NOT a “weekly social media posting role” but rather a pathway to becoming a Head of Content, Head of Growth, or even Chief Marketing Officer at a fast-growing startup that’s experiencing rapid-growth.

Time : U.S. Central Time (CST)

Compensation : $1,800 to $2,000 USD per month

About you

Are you a social media wizard looking for autonomy? Are you an end-to-end growth hacker that loves to flex from marketing strategy to creating engaging content? We are looking for a Digital Marketing Lead to transform our brand presence and attract top clients and candidates to our business. In this role, you will work cross-functionally with Client Services, Recruiting, HR and Marketing to tell our story so we can better fulfil our vision where everyone can take their God-given space. The right person will be given the autonomy to own initiatives, learn new skills, and travel around the world.

Responsibilities

• Growth strategy
• Work with Executive Team and external partners to understand, test and manage various go-to-market strategies to grow our brand.
• Drive scalable lead generation through our multi-channel strategy (content marketing, referrals, etc.)
• Develop and execute social media strategies for brand awareness, engagement, and growth.
• Collaborate with cross-functional teams for strategy alignment.
• Social media management
• Manage all social media channels, ensuring content is engaging and on-brand.
• Create and curate content (text, images, videos) for target audience engagement.
• Build a content calendar so your posts stay on schedule.
• Establish social media advertising workflows.
• Stay updated on social media trends and best practices through researching your audience.
• Analytics and reporting
• Monitor trends, analyze data, and make data-driven decisions for optimization.
• Set and track performance through establishing KPIs for campaign success.
• Track and advise on our client and candidate acquisition funnels to measure churn, conversion, etc.

Requirements

Preferred requirements

Benefits