Director of Brand

Overview

MaintainX is the world's leading Asset and Work Intelligence platform for industrial and frontline environments. We are a modern IoT-enabled cloud-based tool for reliability, safety, and operations on physical equipment and facilities. MaintainX powers operational excellence for 12,000+ businesses including Duracell, Univar Solutions Inc., Titan America, McDonald's, Brenntag, Cintas, Xylem, and Shell.

We recently completed a $150 million Series D funding round, bringing our total funding to $254 million and valuing the company at $2.5 billion.

Role

As the Director of Brand , you will be responsible for owning the strategy and execution of high-impact brand campaigns, ensuring message cohesion across every channel, and leading sponsorships and partnerships that elevate MaintainX’s presence in the market. Reporting to the VP of Growth Marketing & Strategy, in this role, you’ll be part storyteller, part campaign operator, and part brand guardian. It requires a creative storyteller, a strategic thinker, and a collaborative leader who can partner across Growth, Product Marketing, Corporate Communications, Sales, and People teams to craft a category-defining brand that scales globally.

What you''ll do :

• Lead Brand Campaigns : Design and launch brand campaigns that drive awareness, credibility, and pipeline impact.
• Unify Messaging : Ensure consistent storytelling across digital, events, product, and executive communications.
• Drive Sponsorships : Manage strategic sponsorships and partnerships to maximize visibility and ROI.
• Collaborate Cross-Functionally : Partner with Growth, Product Marketing, and Sales to align campaigns with company priorities.
• Measure & Optimize : Track awareness, engagement, and pipeline influence, and continuously improve performance.

What you’ll bring

About you

What’s in it for you

About us

Our mission is to make the life of blue-collar workers easier worldwide by creating software that meets their needs and realities. Our product is truly life-changing for 80% of the workforce that doesn’t work behind a desk and needs enterprise-grade software at their fingertips.

MaintainX is committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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