Retention Marketing Specialist Email and SMS for US DTC Holding Company (Remote)

Paired  is a  global staffing and recruiting agency  that specializes in pairing remote work with top-tier talent!

We are  dedicated  to  connecting talented individuals  with  remarkable companies  in need of their skills. Our goal is to create fulfilling job  opportunities for professionals around the world .

Our client is a consumer products brand incubato r and holding company focused on eCommerce marketing. We are seeking an experienced Retention Marketing Specialist to play a crucial role in supporting our marketing team's initiatives and contributing to our overall brand-building strategy.

This position involves developing and executing email and SMS marketing strategies to enhance customer engagement, drive revenue growth, and support marketing efforts for our eCommerce, marketplace, and retail business

Key Responsibilities

• Developing strategy and leading the execution of the Retention marketing programs across email, push, SMS, subscription, and CRM marketing initiatives
• Create and manage subscription workflows for customer retention, reactivation, and churn reduction
• Working cross-functionally with development, design, data / analytics, and creative to design, build, and execute automated, triggered lifecycle, and ad-hoc campaigns across direct marketing user journeys (email, SMS, and other messaging delivery applications)
• Manage customer loyalty and referral programs
• Oversee list building, pre and post-purchase content, conversion flows, and abandoned cart / session flows
• Maintain marketing calendars for promotions, product launches, and events
• Collaborate with and support our omnichannel efforts in retail and on marketplaces
• Collaborate with cross-functional teams for cohesive campaign execution
• Analyze campaign performance to optimize strategy and execution

This role is the right fit for you if :

Requirements

Key Performance Indicators (KPIs) :

Benefits