Product Enablement Specialist

About BrandBastion

BrandBastion is transforming the way the world’s leading brands manage conversations online. Our platform combines cutting-edge AI with human expertise to power social media management at scale—helping global brands like Netflix, Uber, Sephora, Red Bull, and The North Face turn engagement into brand growth. From moderation and crisis management to community engagement and analytics, we provide tons of features that ensure brands never miss a comment, opportunity, or insight.

What sets us apart? Unlike traditional social media tools where teams are stuck logging in and manually monitoring mentions, BrandBastion handles it for you—seamlessly and in real-time. If you’re excited about the intersection of AI, community, and brand storytelling—and want to be part of a team that’s redefining what social media management looks like—you’ll love it here. In this role, you will be reporting to the VP of Product, Sandra Figueiredo.

About the role

We’re looking for someone who lives and breathes our product—and knows how to explain it in a way that clicks. You’ll be the go-to person for anything related to our platform : creating demo videos, sharing use cases, updating our knowledge base, and helping internal teams turn product features into real-world value stories.

This role sits at the intersection of product, marketing, sales and customer success. If you're the kind of person who can take a new feature, quickly understand its potential, and communicate that through content that actually gets used—you’ll thrive here.

What you'll do

• Become a power user and subject matter expert on our platform
• Help clients get the most out of the product—sharing best practices, demoing features, and offering strategic guidance based on their goals
• Build and deliver client-specific configurations (e.g. saved filters, workflows, reports) that highlight value and drive adoption
• Act as the first line of support for internal product questions from Sales, Customer Success, and Marketing
• Create clear, high-quality enablement materials—videos, guides, decks—that show how the product works and how customers use it.
• Keep our internal and client-facing knowledge bases up to date with the latest features, FAQs, and best practices.
• Create and maintain courses for the BrandBastion Academy to help both internal teams and clients get the most value from the platform
• Translate product usage and performance data into compelling stories that show business impact.
• Proactively identify common questions and knowledge gaps, and create resources to address them.
• Gather feedback from clients and internal teams to continuously improve product education and messaging
• Support enablement strategies that drive adoption, growth, and client retention

Requirements

Benefits

Why Join BrandBastion?