Sr Social Media & Community Strategist

About Trafilea

Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.

With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands.

We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint.

Why Trafilea

We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.

We build and scale our own brands.

🦾 We invest in AI and automation like few others in eCom.

We test fast, grow fast, and help you do the same.

Be part of a dynamic, diverse, and talented global team.

100% Remote, USD competitive salary, paid time off, and more.

Key Responsibilities

You’ll be at the heart of our brand voice — crafting narratives that connect emotionally, spark conversation, and drive engagement across millions of followers. This role blends creative excellence with data intelligence — building viral moments while strengthening long-term brand love.

You’ll lead the strategy, content direction, and community management that turn audiences into advocates — and make our brands the benchmark for social excellence in the apparel industry.

Lead the end-to-end social media and community strategy for our apparel brands — from content ideation to influencer collaboration and engagement management.

Build and execute a data-driven content plan that consistently drives engagement growth (+30%) and creates viral moments (20 posts with 500K+ views).

Scout, negotiate, and manage influencer partnerships (8+ per quarter) with top-tier and mid-tier creators under a target CPM below $40.

Develop data-based influencer and UGC briefs that capture the brand’s storytelling tone and drive creative performance.

Manage community engagement daily — fostering authentic conversations, moderating discussions, and building a strong, inclusive brand presence.

Collaborate closely with creative, design, copy, and performance teams to deliver unified social campaigns that convert.

Leverage AI tools (e.g. ChatGPT) to streamline content ideation, brief creation, and influencer operations, improving efficiency by 50%.

Analyze content and community KPIs weekly, spotting trends and opportunities to maximize organic reach and engagement.

Maintain and evolve the Community Management Playbook to ensure consistent tone, reputation handling, and proactive brand advocacy.

Continuously monitor trends, competitors, and audience behavior to keep our content culturally relevant and always ahead of the curve.

5+ years of experience in Social Media Strategy, Community Management, or Influencer Marketing, ideally in fashion, apparel, or lifestyle brands.

A creative and analytical mindset — equally passionate about storytelling and metrics.

Proven ability to identify and execute viral content formats and trends.

Strong knowledge of social media ecosystems, UGC patterns, and influencer collaboration models.

Advanced English communication skills , both written and spoken.

Hands-on experience with social and analytics tools like Sprout Social, Google Trends, Tableau, and social listening platforms.

Highly organized, proactive, and adaptable to a fast-paced, data-driven environment.

A growth mindset : passionate about experimenting, testing, and scaling what works.