Meta Media Buyer – Oral Care / CPG
Location : Remote (must be available 09 : 00–18 : 00 PST)
Type : Full-Time, Independent Contractor
About the Role
We’re seeking a highly skilled Meta Media Buyer with deep expertise in the Oral Care category to help scale a fast-growing CPG brand . This role is ideal for someone who thrives on data, understands personal care consumer behavior, and has a proven track record managing high-budget Meta campaigns ($20K+ daily). Familiarity with Attentive for SMS marketing and seamless cross-channel integration is essential.
Key Responsibilities
- Plan, launch, and optimize paid media campaigns on Meta platforms (Facebook & Instagram) for Oral Care products
- Manage full-funnel strategies —prospecting, retargeting, and retention—with a focus on key performance metrics (ROAS, CAC, LTV)
- Integrate and execute SMS retargeting campaigns via Attentive , including segmentation and performance alignment with paid social
- Conduct ongoing creative testing to optimize offers, messaging, and audience targeting specific to Oral Care consumers
- Collaborate closely with creative and brand teams to align ad content with category trends and performance insights
- Analyze campaign data and deliver actionable insights and performance reports for continuous optimization
- Stay ahead of trends in Oral Care, CPG marketing, and performance advertising
Requirements
Qualifications & Experience
✅ Proven experience running Meta campaigns for an Oral Care brand (Required)3–5+ years of hands-on experience buying Meta ads in CPG or personal care categoriesExperience managing $20K+ daily ad budgets , while consistently optimizing for ROASProficiency in Attentive for SMS strategy, segmentation, and executionStrong analytical skills; proficient in Meta Ads Manager, GA4, Looker Studio , and Excel / Google SheetsDeep understanding of consumer journey, subscription models, and retail tie-ins in the Oral Care spaceExcellent communication and collaboration skills across marketing, creative, and analytics teamsA balance of data-driven mindset with creative intuitionBenefits
What We Offer
Opportunity to scale a high-growth Oral Care brand with a seasoned, high-performing marketing teamRemote-first environment with flexible collaboration (must be available 09 : 00–18 : 00 PST)Competitive compensation based on experienceGrowth-focused environment with ownership, autonomy, and impact🦷 Join us in transforming the future of Oral Care through data-driven performance marketing.
Apply now to make an impact!