We need a growth sniper who can grab a seven-figure monthly budget, squeeze profitable scale out of it on Meta, then rinse-and-repeat across TikTok, Snap, X, Pinterest, AppLovin, and any new channel that pops up tomorrow. You’re equally at home dissecting a performance report for the CFO and pitching a media plan to a Fortune-500 CMO—because those calls are often the same meeting.
Core Outcomes (First 12 Months)
What “Great” Looks Like
ROAS & CPA Target : Hit or exceed the blended ROAS / CPA target ≥ 90% of months, managing ≥ $1 MM / month on Meta alone.
Multi-Channel Scale
- Spin up at least two new channels (e.g., AppLovin, Pinterest) to ≥ $250 K / month each while maintaining profitable efficiency.
Client Trust
Average CSAT ≥ 9 / 10 on quarterly surveys; maintain ≤ 5% churn across your book of business.Creative Testing Cadence
Launch 20+ new creatives per month per brand; deliver weekly insight decks that steer future production.
Process Velocity
Reduce campaign-build cycle time from brief to launch to
Key Responsibilities
Media Strategy & Execution
Architect full-funnel paid social plans with Meta as the growth engine and supporting spend across TikTok, Snap, X, Pinterest, and emerging platforms.Own daily pacing, bid strategies, and budget reallocations across accounts spending $500 K–$2 MM per month.Client-Facing Leadership
Run weekly performance reviews and QBRs; translate data into plain-English decisions for CMOs, founders, and finance leaders.Act as the frontline for strategic questions, objections, and new-channel recommendations.Data & Insights
Build Looker / GA4 dashboards and run SQL when needed to surface trends ahead of time.Partner with analytics to set incrementality tests, MMM studies, and post-purchase surveys.Creative Direction
Brief in UGC, statics, and motion graphics tied to audience insights; work hand-in-hand with TubeScience-style production teams.Own the creative learning agenda, ensuring at least 70% of creatives are hypothesis-driven.Continuous Learning & Channel Expansion
Master new ad tech quickly (learned AppLovin in a day? Perfect—do it again with the next platform).Pilot beta features, API integrations, and AI optimization tools.Requirements
Must-Have Qualifications
5+ years running performance-driven paid social with monthly budgets ≥ $1 MM on Meta.Proven wins scaling additional channels (Snap, TikTok, X, Pinterest, AppLovin, etc.).Fluent in Excel / Sheets pivot tables, SQL or Python basics, and blended attribution models.Polished presenter—comfortable leading QBRs and handling CFO-level scrutiny.Track record of cross-functional collaboration with creative, data science, and product teams.Start-up or high-growth agency pedigree; thrives in ambiguity and steep learning curves.Nice-to-Haves
Experience with e-commerce brands doing $50 MM+ GMV.Knowledge of server-side tracking, CDP integrations, and incrementality testing frameworks.Familiarity with App Store / Play Store UA, CTV, or programmatic display.What Success Looks Like Here
You take ownership on day one, question assumptions, and pulse-check performance before leadership asks. You can quote CPA down to the penny, then pivot and brainstorm thumb-stopping hooks with creatives. Clients text you for advice because you’ve already spotted an issue and drafted the fix.